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Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying. With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more. By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time. For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.

If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.

All of us at Pink Dog Digital are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from your company. Emails allow you to communicate directly with your audience, which can turn an interested user into an active consumer.

LinkedIn was designed as a virtual networking platform for business professionals. In order to generate leads and referrals, you must first ensure users understand your brand by posting a short introductory video and thoroughly filling out your profile. Broaden your audience by joining groups, adding connections to your network, and inviting connections to like/ follow your page.

Content marketing involves the creation and publication of online marketing materials in an effort to boost brand awareness and sales. While the online material does not always directly relate to specific products and services, the content should educate potential customers about product need.

The best way to optimize for visual search is by offering an abundant amount of images on your website. Every product or service should have multiple photos complete with various angles. Being optimized for visual search means optimizing your photos. Take advantage of keywords, image titles, image descriptions, and alternative text. This ensures your photos are not only fully accessible, but appear higher in search results.