There is no second thought that digital marketing has higher stakes for both startups and established ones. If you check any reputed digital marketing services company, you will find that they keep implementing new ideas or strategies that work best for brand success. For a company to earn profit and stay strong in the competitive market, it is important to make the best use of digital marketing strategies.
Every year, like SEO, digital marketing strategies keep changing. Online marketers need to stay updated to get the best out of it. Let us check top strategies digital marketers need to follow in 2020-
- Voice SEO-
In 2020, around 50% of online searches will be through voice. Voice Search Optimization is the newest form of internet marketing strategies used by SEO companies. A reputed and best local SEO company would effectively use this strategy for long-term results. In Voice SEO, optimizers will optimize existing and newly built website content for voice search. The main reason behind this voice search is to help the website with featured snippets. There is an increase in voice assistants like Siri and Amazon Echo using a featured snippet to respond. Some brands have already started implementing this voice SEO strategy.
- Assignment Sales-
If your sales team uses content produced by the marketing team or marketers to work with the sales team to create content, then Assignment sales are the trend to follow. Assignment selling is the process of using the content created for your product to resolve customer concerns during the sales process. This will help the sales team to spend less time answering similar questions coming from customers.
- Predictive Lead Scoring–
If you have been manually processing the leads to focus on traffic sources, then you are really wasting your time. In the past couple of years, AI and machine, learning have made the job of digital marketers easy. Professional and best local SEO Company use CRM software that helps the user to filter through contacts and understand the trend. Predictive lead scoring rates all your contacts based on email engagement, social engagement, spam, etc.
- Personalizing Video for Sales
One of the latest digital marketing strategies you will see in 2020 is creating a personalized video for sales purposes. Emails carrying personalized videos see 8 times higher click-through rate when compared to standard outbound email. Digital marketers use different tools to create personalized videos for a promotional basis.
- Continued Importance of Local SEO–
According to recent reports, from 2013 to 2017, there has been a 900% increase in ‘near me” searches. Presently, the rate has gone higher for the same keyword. In 2020, local SEO will play a prominent role because more and more businesses operating on a local level will use this keyword strategy. Hiring the best local SEO Company will make your work further easy.
- Google Discover-
Do you know you can make your content or website found organically without search? Google Discover helps in creating user-specific feed based on browser history and AI. Do a close look at your website traffic where you will see most of the traffic attributed as Referral Traffic from Googleapis.com.
Conclusion-
In 2020, there will be many new trends, which digital marketers can turn into strategies to promote brands to the maximum audience. The best is to connect with the leading digital marketing services company.
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