Internet marketing is one of the most popular marketing options available to anyone seeking promotion of their brand. With the world going digital, it becomes mandatory for a business owner or someone with any service to mark their presence on the virtual world. If you are still unaware of what digital marketing is, you must have been living under a rock until now. 2016 have been a very busy year for internet marketing with so many trends unfolding and changing making their way towards next year.

Few if the biggest internet marketing trends of the year that you should look into are:

Personalization: With so many marketing strategies working around, customers want something different. They are pretty much bored with the common advertisement and marketing stunts. You can freshen up the ambiance with a personalized marketing plan using customer’s personal data to influence him or her. What are their likes and dislikes, preferences, and online ‘habits’? You can consider them all to deliver personal marketing plan. When Google can do it with personalized search results on user behavior, why can’t you?
Go mobile: Mobiles and wearable devices are flooding the user markets. People love wearing their smart watches, FitBits and carry their smart phones wherever they go. From paying bills to booking restaurant, you can do it all with a smartphone or wearable. You also need to change your websites and marketing plan designing them according to these mini computers and their users.
Be App-tactic: We do not have to tell you about the importance of an app in current digital age. Mobile users constitute a large share of internet users and app being the best way to engage them should be on top of your internet marketing plan. If you still do not have one, it is time to invest in an app for your business. Having an app does not mean that you will stop paying attention to mobile site or stop using one. Keep both the option for user convenience.

Internet world is changing faster than you anticipate. You have to run along with equal speed for gaining most of it. Spread word about your business in the best possible manner by following all these internet marketing trends.