SEO is an important tool for the marketing of various products and services. It is one of the most reliable internet marketing tools that are known today. But, it may fail if it is not used properly. Based on this, marketers using SEO to promote their products and services should make sure they use the tool properly. Otherwise, they will not be able to realize their desired marketing results. One of the most important facts to bear in mind is that SEO is successful if long tail keywords are used. Shockingly, these long tail keywords often attract less traffic compared to the generic types. But, this is only the case after they have been incorporated into a marketing campaign. The story is different when they have been around for some time. In such cases, they are able to generate more traffic than the generic keywords.

In SEO marketing, what matters is being able to perform a reliable keyword research activity. It is the one that affects the results of an SEO marketing campaign.

Here are some important tips on how to carry out a successful keyword research session.

Keyword Relevance: The relevance of the choice of a keyword is very important and must be considered at all times. Being specific is a great idea as it attracts a specific audience of customers. For example, consider the keywords “swimming pool installation in Norton” and “swimming pool installation”. Undoubtedly, the former keyword is more specific and more likely to attract your targeted audience of customers compared to the latter. Based on this, you have to try by all means to choose keywords that are as relevant to your business as possible. This can easily be achieved through the use of special keyword research tools.

Here is a list of the six keyword research tools that are worth going for.

Google Keyword planner
Google Trends
Keyword Tool.io

The keyword research tools above are all free. Of the three, the third choice is the best. However, the second choice is also reliable as it is an enhancement of the first choice. But, there are also paid versions of keyword research tools that you can rely on.

Here is a list of the three best paid versions of keyword research tools.

Term Explorer; costs $34/month, $97/month and $499/month for the beginner, basic and pro respectively.
Moz keyword difficulty tool; for standard $99/month, $149 for medium, $249/month for large and $599/month for the premium.
SEMrush; $695/month for basic, $149.95/month for pro, $549.95/month for Guru.