The primary purpose of SEO is to make your web pages as much visible as possible in front of the online customers. Now, the entire optimization process needs time to materialize and requires continuous maintenance, fine-tuning, and nonstop monitoring and testing. Let’s now take a look at the four vital steps –

Great Content

Great content or quality content is a must if you want to do well. Nowadays, search engines punish content with poor spelling and grammar. Therefore, websites with quality content are now finally getting their due. Now, you must be thinking how long your piece of content should ideally be? Many people get confused when they think about this. There’s no proper answer to this, but in any case, 500 words can be considered as a decent length for all the usual blog posts. However, having said that, researchers have proved that posts with a length of 1000 words or more manage to rank higher. Google have also shown its preference for authoritative posts which are more than 2000 words. Length is just one important factor. It’s important to make your posts creative and useful as well. At any cost, stay away from writing stuffy, boring articles. Instead, adopt a conversational tone, and try to answer the queries that your readers/customers may have in their minds.

Extensive Keyword Research

It’s absolutely important to develop an understanding of present search landscape along with your keywords. You must do this at the start of your every marketing strategy. Having said that, frequent re-evaluation is also necessary at the same time. This will help you to remain updated in order to face the stiff competition.

It won’t be a bad idea at all to use a tool like Keyword Planner from Google. Start with location and industry. Now, this tool will provide you with various search terms as well as their search frequency. With the help of this tool, you can also find out the competitiveness of those keywords quite easily. At the end of the day, your primary objective should be to locate keywords that are perfectly relevant to the type of business you are running. At the same time, your focus should be only on keywords that have a low competition rate but are high on search numbers.

Focus on Speed

Please do focus on the speed of your website. In case there’s a problem, take the help of Speed Insights from Google. It will analyze the problem, and then accordingly provide you suggestions to improve it. Then it’s completely up to you to follow them on a regular basis. In this context, it’s important to remember that activities such as posting fresh content, new products, and new comments can gradually make your website on the slower side. On the other hand, if you are using WordPress, then it becomes quite mandatory to keep as less number of plugins as possible. Remember, too many plugins slow down the site considerably.

Internal Linking

Finally, it’s important to link your website content with some other related internal pages. Make no mistake your readers are bound to benefit from it as they will get access to more helpful content. Most importantly, it will make your site more search engine friendly in the long run.