The internet is the new sensation that has gripped the societies and economies around the world. The reasons for the emergent synergies are multiple and the results are also spread throughout the socio-economic turf. The youth find their new gossip platforms to chat with their friends anytime and also engage with new anonymous peers online. It represents the web social dynamism that has grown into a fanfare. This social celebration is such strong that the e-commerce mechanisms and the associated e-storefronts that were available in the web domains have started to reach out for the ‘web social’ complementary. This depicts the new dimension of SEO or search engine optimization which was earlier attempted through the niche set of tech-oriented web design techniques alone. Now SEO Services India and around the world is offered as packages that combine the elements of latest web design and innovative web development. The latter segment of web development encompasses the specializations of SMO and SMM.

Targeting the visibilities through social functions and fanfares

SMO refers to the ‘social media optimization’ techniques which are aimed at garnering maximum social mileage for the brand and the products/services under it. This is the most fluid specialization whose direction and content is determined by the trends of the web, particularly, how the enthusiastic youth are responding towards the offers and icons. The webmaster’s task is to identify the existing components of resonance so that effective results could be obtained. The gist of all such web social driven approaches is to generate resounding marketing campaigns that are, in most cases, self-sustaining, non-paid and very generic in nature. Each of such features is iconic and influential in it; because the potential buyers are inspired much more by the unbiased, non-paid recommendations by their peers and friends in the web domain.

The web developers have to breed such processes so that the positive recommendations start brewing through the vibrant eWoM (electronic word of mouth). SMO and SMM are closely intervened in the SEO packages India and elsewhere; while the core web design techniques are never shunned, rather made more edgy through the inclusion of new standards of W3C. SMM or social media marketing relates to such campaigns which are intended to develop traffic directly for the landing pages of the brand; while SMO is more concerned with creating a social buzz and a boom that spins out recommendations in favor of the product/service. Often SMO is a precondition for SMM!

The web social and the SEO connection –

The question as for how the ‘social’ got such prominent in the more technical field of SEO is important! SEO credits are generated through social quotients because the modern search engines of age including Google have become advanced and intelligent enough to read such social leads as tags of authenticity and thus choose the associated web pages/content as best to be served to the users. This is the reason that the leading SEO service India and global agencies are keen on developing niche specializations in the segments of SMO & SMM.