With competition increasing every passing day, starting a business and taking it to a height of success is not only tough but needs a lot of knowledge about the market. With advancement in science and technology, today the customers get attracted to a product and go through its details mostly when it makes in appearance in the digital world. Everyone has exposure to digital world through laptops, smartphones and PCs.

So, for any business going online and doing marketing using Internet gives them a huge platform at minimum cost and presents them with an opportunity to reach out to more and more people at one time. Due to digitization, managing the business and maintaining accurate record is easy. Moreover, you get a clear picture of where your business stands and can improve it accordingly. And to make your business being noticed, you need to do more and more of online marketing and SEO works where your product and website come to notice of maximum crowd and you get potential customers.

Being a novice in the online marketing arena, there is a high probability that you will be getting confused between SEO and online marketing. For decades, these two concepts have been used in close connection by same type of people doing same kind of jobs thereby blurring the difference between these two tools. Even the most trained and experienced ones have trouble differentiating between these two concepts and to some level it is OK. But if you aim to get most of the benefit out of online marketing, it’s better to know the difference and decide which one to start with.

Content Marketing

In this approach, the main focus is given on the content which is to be presented. One needs to make the contents attractive by inserting useful information without making it look boring and making it practical. The content should be valuable and interesting which the customer will consume or rather go through in details having in mind that they will do business with you based on the stuff published in the content. Today, content can be in any form like blog posts, whitepapers, infographics, videos, podcasts or even the paragraphs that are used in the main site as web content of that particular page.

The approach is made by offering people a service or giving them a product that they will like (most of the time for free). And if the customer comes back demanding for an up gradation then you can claim a fees/price for your resource/service.

Search Engine Optimization

What is SEO? Well, it is a process of driving more traffic to a website from search engines while following standard guidelines as lay out by major search engines like Google and Bing. The objective is to push the rankings of your website in related keywords so that people can find your website easily and this will have a direct impact on the profit margin of your business.

There are different ways to improve the SEO score of your website like for example, you will have to make sure that all the pages of your website have unique content, unique Title and Meta description, proper h1 tags and also the website needs to get loaded fast. Your website needs to publish high quality and authority content to gain the trust of the visitors and also the search engines. Try to earn natural links from different high quality websites as this will give your website a much needed push to improve the overall visibility of the website.

Apparently, your website can become more visible to the customers by going high up in the search engine result page. Rarely do people visit the 2^nd or the 3^rd page of search engine result pages to get the information that they are looking for. So, you need to do everything possible to push the rankings of your website further and the easiest way to do so is by publishing informative and well research articles.