Always keen to find different methods of boosting the conversion rate of your website and offer a seamless experience to every visitor? Well, the conversion rate of your page is certainly an important factor when it comes to its rating. Among the several factors that get affected with the conversion rate, loading speed of the site gains prime importance. Apart from that, the conversion rate also makes a significant impact on your Quality Score as well as Ads campaigns. Therefore, if you want to make gains from your website, make sure to give due importance to the conversion rate.

The conversion rate of your site is dependent on various factors, yet the basic rule of thumb that you need to note is, faster the page better is its conversion percentage. You may like to know that the sites, which loads in a mobile phone in just five seconds have the chance of earning 2x higher mobile ad revenue than the ones, which takes more than 15 seconds to get loaded. It is mostly because, users do not have the patience to wait more than 5 seconds and they simply abandon the ones, which are slow. Therefore, to leave your competitor sites behind in the competition, it is always important to give importance to the speed optimization of your website. For the speed optimization of your website, you need to use the Google PageSpeed Insights tools.

Google PageSpeed Insights Tool- A Brief

With the search engine, giant Google playing a dominating role in determining the success of any website Google PageSpeed Insights tool comes really handy for SEO professionals optimizing their page speed. Whether it is a new website or an existing one, this tool is effective on each of them and can help in improving the SERP of your site significantly. Google PageSpeed Insights tool works by analyzing the front-end performance of any site and provides complete optimization suggestions. Once the page is analyzed, you will get a score in between zero to one hundred. A website with a score of 85 or more is considered to be good. The tool not only provides the score but also it gives some information on the performance of the analyzed site as well.

To keep pace with the rapidly developing online world, Google PageSpeed Insights tools have also undergone several changes and now it works much differently than it used to do in the initial stages. The updated version is quite easy to use and the suggestions provided certainly boosts the productivity of any site.

Simple Tips To Score PageSpeed Insights 100/100

Achieving 100/100 might sound impossible. However, if you follow some simple tips, you may become successful in achieving the targeted score.

Observe your speed issues carefully- Updated knowledge about your website speed is one of the most important factors that you need to take into account when intending to increase page speed. You need to ensure that every plugins and site theme installed is not reducing the speed of your site. Do not delay in improvising if there is you find any negative impact on site speed. Just analyzing the site is not all. You also need to ensure that your site is hosted by reliable service. To make your site perform better than competitors implement the optimization plans accurately.

Visible content is important- Above-the-fold content or the content that is visible to the visitor just after landing on your page is important. As the visitors do not have to scroll for this content, they expect it to get loaded swiftly. A slow content here may impact the visitor experience significantly which in turn can be detrimental for your site. To ensure positive feedback, make sure to verify that the HTML of your site presents the actual webpage content before displaying anything else.

Code minification plays a vital role- More compact is the source code better is the speed of your site and impressive is the user experience. That means, for a better performing site, you need to optimize the codes carefully and remove the unnecessary ones. You also need to restrict the use of comments, redundant formatting, new lines or white spaces. Code minification helps in creating a smaller and faster version of any file and can be done with three resources, viz. JavaScript, HTML and CSS. Also, there are tools like Closure compiler/Uglify JS, HTML Minifier and CSSNano to ease your work significantly.

Image optimization is important- Larger the images, slower is the loading time of your page. To score 100/100, it is important to implement image compression. Though image compression can be conducted manually, it is never a wise choice as it is time-consuming. To get the job done easily, opt for Smust it, EWWW image optimizer, Compress JPEG or TinyPNG.

File compression- Just compressing images is not all. You need to compress files as well. Files that are compressed before going to the server gets loaded much faster and increases the speed when transferred to any browser. For hassle-free file compression, opt for Gzip compression.

Browser caching is important- Allow your browser to store cache for an extended period of time as this will help in loading the site faster. As the browser will record images, JavaScript, CSS, and HTML, it will be able to load the site faster when it is opened on the same browser. Thus, improving user experience altogether. In case, you need additional service apart from the caching feature of the web hosting provider, opt for Caching plugins like W3 Total Cache plugin or WP Super Cache.

Avoid using render-blocking JavaScript- To improve your page loading speed, it is important to stop the JavaScript or CSS get loaded before your content. It is quite easy to stop the use of ‘render blocking’ JavaScript as you just need to get JavaScript or CSS coding online and not in files.

Accelerate mobile pages or AMP- Get your mobile pages accelerated as this helps in pulling the page instantly and displaying the content in a clutter free manner. It also helps in avoiding unnecessary formatting issues.

Aspiring to have a score of 100/100 is quite natural but to attain the score, you need to ensure an impeccable performance of your site. The above mentioned tips can help you in reaching your target faster.