Search Engine Optimization (SEO) has been a part of internet marketing since the mid-1990s, but it wasn’t until 1997 that the more aggressive business owners became aware of its importance in attracting visitors to their websites. Many other businesses were left behind, and even today, have not become aware of how to develop a successful website presence through the use of effective SEO practices. Fortunately, for those who know they’ve been left behind and want to do something about it, there is help available.A company with a properly configured SEO platform and valuable website content are sure to meet with success in their internet marketing. Buyers are no longer content to visit stores to do their shopping, when it is so much easier, with a few clicks on their computer or mobile device, to find exactly what they’re looking for. Internet surfing has only scratched the surface of successful marketing. Those internet companies who are alert to the value of SEO, and have retained the services of a top-notch website development company, will reap the benefits of their efforts and will capture more than their share of the business.

SEO is still a mystery to many website owners. Why do I need it? I have an attractive website. Everyone, I show it to, tells me how beautiful it is Why isn’t this enough for me to get business?

These are valid questions, and there are answers. First, and foremost, your website has to attract visitors. This can be done in one of two ways. Either someone knows you, and can access your website directly by typing in its URL, or they can access your website through internet searches. Many website owners are not aware that between 80-90% of visitors to a website come from the top three major search engines: (Google, Yahoo, and Bing.) They get to a particular website by typing in search words or phrases.

So. If a buyer is looking for something I have to sell, why aren’t they accessing my website? My prices are good, and the products are well displayed?

This is where SEO comes into play. The major search engines are constantly changing what they consider important to buyers surfing the web. If your website is not up-to-date with the constantly changing search engine algorithms, it will fall far behind those that are taking the effort to stay current. It simply won’t matter that your prices are competitive or your products are well displayed. The popular term that is used to measure a companies success, is page ranking. Being on page one of Google, Yahoo or Bing is the goal. If you’re on page one, it means that your website has been properly optimized—it has up-to-date SEO in place, and when a website surfer types in a word that is relevant to what you sell, they will be directed to your website.

There are other ways of attracting business. One popular source is by buying ads through the major search engines. But why would you want to do this, when business is available by simply having a well-designed website, a functional platform that provides easy access to your products, and a properly maintained SEO package that will bring buyers to your company through what is known as free organic searches? Free is the keyword. Once you’ve retained the services of a reliable company to bring ensure that visitors will access your website, the rest is free!

For more information, and our guarantee that we can provide you with all you need to bring visitors to your website and increase your sales, you can contact us for a no-obligation assessment of your business at www.webbraininfotech.com.