How SASSY SHOP WAX Increased Its Revenue By 280% Via SEO in Just 18 Months
Overview
Context
This site was getting less traffic when we started the work in June 2019. The website design was good but the SEO Optimization had not done well. We got the project on board in June 2019 and this is the traffic report of June 2019 (When we had received the project in hand)
The business industry is not allowed for any paid advertising and with SEO the client was not getting any results. So, almost the client was frustrated with marketing experiences. We were in charge in Jan 2019 then.
Initial Traffic — January 2019
Total Users: 2,862
Problems to Solve
The challenge was to increase the ranks of internal pages and promote the keywords and products to get good sales and customers.
Approach
Initially, Our SEO professionals started with a SEO audit and understand/note the website visibility, speed, indexed pages, and keyword rankings in the search engines. After audit of the website, we conducted the competitor analysis to identify the most frequently used keywords.
On other hand we had started work on Page speed and other user friendly approaches in terms of design and development. We have researched keywords and suggested client to their review and selection. After approval of the keywords we have implemented those keywords in Meta tags, image tags and website content. We have then created new sitemaps and robots file and updated to the website. We have created Google Analytics and integrated with the website. We have created Google Search Console and integrated with the website.
After fixing all the On page issues of the website, we started to create quality back links through social bookmarking, forum postings, and content posting. We have done local citations with name, address, working hours, and customer reviews.
Techniques
Outcomes
Revenue Growth in 18 Months
Total Users (from 2,862)
Organic SEO Users
Rankings
From Not Ranked to Top Positions
| S.No | Keyword | Opening Status 1 Jan 2019 |
Current Rank 30 June 2022 |
|---|---|---|---|
| 1 | Wax Melts | NOT in SERP | 7 |
| 2 | Wax Melt | NOT in SERP | 9 |
| 3 | Best Wax Melts | NOT in SERP | 5 |
| 4 | Best Wax Melts UK | NOT in SERP | 3 |
| 5 | Strong Wax Melts | NOT in SERP | 3 |
| 6 | Snow Pixie | NOT in SERP | 22 |
| 7 | Wax Melt Burner | NOT in SERP | 32 |
| 8 | Electric Wax Burner | NOT in SERP | 23 |
| 9 | Wax Melt Segment Pots | NOT in SERP | 4 |
| 10 | home fragrance spray | NOT in SERP | 90 |
| 11 | room fragrance spray | NOT in SERP | 35 |
| 12 | Wax Melt Fragrance Oil | NOT in SERP | 21 |
| 13 | Wax Melt Tubs | NOT in SERP | 3 |
| 14 | Candle Wax Melters UK | NOT in SERP | 9 |
| 15 | Candle Melt Burner | NOT in SERP | 61 |
| 16 | electric wax melt burner | NOT in SERP | 22 |
| 17 | Strong Wax Melts UK | NOT in SERP | 9 |
| 18 | best scented wax melts | NOT in SERP | 9 |
| 19 | Whipped Soap | NOT in SERP | 21 |
Let's transform your vision into reality. Get in touch with our team today and start your digital journey.
