SEO Case Study

UK Vapor Waves – SEO Case Study

How UK Vapor Waves Increased Its Revenue By 280% Via SEO in Just 18 Months

Manchester, UK Started: Jan 2019 Vape Market

Overview

Business Information

  • Business Name UK Vapor Waves
  • Address 21A Harris Street M8 8EG Manchester UK
  • Industry Vape Market
  • Target Country United Kingdom
  • Email info@ukvaporwaves.com
ukvaporwaves.com
UK Vapor Waves Website Preview

Context

Background

This site was getting almost no traffic, even though it was registered in late 2013. The owner had spent a good amount of time and money on this site and built out a significant amount of pages, however it wasn't getting hardly ANY traffic.

The business industry is not allowed for any paid advertising and with SEO the client was not getting any results. So, almost the client was frustrated with marketing experiences. We were in charge in Jan 2019 then.

Initial Traffic — January 2019

Total Users: 2,030

Problems to Solve

The Challenge

Fix issues of the website and make it search engine friendly
Maximize visibility
Improve user experience
Increase visitors on the website
Rank some most competitive keywords
Keep website safe from any Google Penalty

UK Vapor Waves approached us for increasing the website traffic and sales through enhanced keyword optimization. The challenge was to increase the ranks of internal pages and promote the keywords and products to get good sales and customers.

Approach

Our SEO Strategy

Develop an integrated site-wide keyword strategy
Uncovering user intent and organizing the site's content
Create URL strategy to take advantage of established value
Competitor Analysis and Monitoring
Well Research, Planning & Execution

Initially, our SEO professionals started with a SEO audit and noted the website visibility, speed, indexed pages, and keyword rankings in search engines. After audit, we conducted competitor analysis to identify the most frequently used keywords.

We researched keywords and suggested the client for review and selection. After approval, we implemented those keywords in Meta tags, image tags and website content. We then created new sitemaps and robots file, and integrated Google Analytics and Google Search Console.

After fixing all website issues, we created quality backlinks through social bookmarking, forum postings, and content posting. We have done local citations with name, address, working hours, and customer reviews.

Techniques

Skill Sets Used

On Page Activities like Meta Titles, Meta Descriptions, Alt Tags, Sitemaps, Robots, Heading Tag, and other technical On Page Analysis
Off Page Optimization like Social Bookmarking, Blog Commenting, Forum Posting, Local Citations and other different SEO backlinking activities
Content creation, posting and optimization
Website Page Speed Optimization, Responsive Website, etc.
Google Analytics & Search Console Works

Outcomes

Amazing Results Achieved

280%

Revenue Growth in 18 Months

8,534

Total Users (from 2,030)

5,834

Organic SEO Users

Rankings

Keyword Ranking Improvements

From Not Ranked to Top 20 Positions

S.No Keyword Opening Status
1 Jan 2019
Current Rank
30 May 2022
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