Social media undoubtedly plays a great role in the decision making of people these days. Therefore, with the year 2019 set in, it will be wise for every SEO professional to check out the landscape for the New Year and sharpen the skill-sets accordingly. Like the previous year, 2019 is also expected to be a busy year for social media platforms, and to be successful; it will be wise for you to understand the key tactics that might affect your work this year.

Messaging expected to become even more important – The popularity of different messaging apps is not expected to take the backseat anytime soon. Surveys indicate the popularity of messaging apps over social media apps is expected to grow further. Whether it is remaining connected to their favorite brands or reaching friends and families, people now prefer to share a personal message than public posting. Noticing the increasing popularity of messaging apps, the masterminds behind WeChat, Viber, WhatsApp, or Messenger have added different features so that users can use these apps for conducting varied activities.

As per the reports, younger generations will make much more impact on the media, and messaging apps are expected to play a crucial role in keeping them connected. Therefore, to become successful, every brand will have to recognize the preferences of its targeted users and present themselves with necessary modifications.

The tendency of data breaches is expected to increase further – Data breaches have become a major cause of concern for the social media networks and the tendency is expected to increase further in the ongoing year. The year 2018 has been quite turbulent for the popular social networking platform of Facebook and they have learned a tough lesson regarding their security issues. However, they are yet to gain their lost faith as users are hesitant to share their personal information on this platform. The data theft issue has become a major cause of concern not only for Facebook but also for other social media platforms as more people are now interested to share their information via messaging apps instead of social media. Though the social media platforms are trying hard to ensure the security of their portal, the data breach issue is expected to rise further this year. Therefore, to make your social media content safe, keep an eye for its security.

Concentrating focus on targeted channels – Observe your targeted audiences and review their preferences for browsing social media. This will help you in narrow downing your focus to any particular social media platform and you will not have to work on all of them. Like the yesteryears, it is no longer necessary to be present in every platform or join Facebook just because everyone is joining it. Find the platforms, which are offering better ROI to your venture and focus only on them. This will help you in saving time and improvise the quality of your work.

Focusing on ad budget is not enough as ad saturation can be crucial – When focusing on social media to increase the value of your brand, it is quite obvious that you will be prepared to spend a decent amount of budget for the marketing job. However, just affording the budget to get your site advertised on social media platforms is not enough. You also need to make sure that the platform that you have selected will be able to highlight your brand in the best way and is not oversaturated with advertisements of your competitor brands already. With the ever-increasing popularity of Facebook among the online marketers, its ad saturation percentage is quite high compared to other platforms, and many marketers are now interested to move to Instagram for promoting their brand or for reaching their audiences. Be it paid traffic or organic traffic, both stories and update sections of Instagram can be a good choice for promoting your brand. Like Facebook, the social media handle of Instagram is also expecting huge demand and ad saturation will increase its service charges as well. Therefore, while using Instagram and Facebook, it will be wise to consider lesser-known platforms as well.

Live streaming, videos, and podcasts – Blog posts are not taking a backseat any sooner. The surveys that were conducted recently indicate that the longer blog posts with engaging content are expected to grow in demand in the ongoing year. However, that is not all that you need to note for your brand promotion. The year 2019 is expected to give a significant boost to the video content that has already created an uproar in the previous year. Every social media platform is now focusing on the video content and observing the feed trends of Facebook, it is quite clear that the platform is now more interested to promote video content. When browsing Facebook, users now get video content more frequently in their posts and the brands which are successful in storytelling is gaining popularity over the others. To make your brand grow with the video content marketing strategies, all you need is an engaging content that highlights your brand in the best way. One thing that is to be noted in this context is that the visitors are interested in both long videos and short videos. All they want is a good presentation and a tactful storytelling skill.

While video content marketing has gained popularity all across the globe, live streaming is also gaining momentum. With more and more users turning presenters to showcase their ideas, many leading brands now prefer to use these interactive sessions to promote their brand.

Live streaming, videos, and podcasts – Blog posts are not expected to take a backseat any sooner. As per the reports of the surveys, the popularity of longer blog posts with engaging content and attractive layout is expected to increase in the ongoing year. However, just focusing on blog posts to attract your audiences is not enough. You also need to concentrate on other formats as well. With more and more social media users turning presenter these days, live streaming is now gaining popularity among social media marketers as well. To use live streaming for popularizing your brand, all you need is to select the right theme and start your campaign accordingly. The more you get connected to your targeted audiences, the better is the scope of your brand. However, there is no need to conduct live sessions every day. Just maintain a regular interval so that you do not go out of focus.

Apart from living streaming and blogs, you also need to give due importance to video marketing as this has gained significant popularity in recent times. Nowadays, social media platforms are giving much importance to the video contents. A little observation of your posts on Facebook will help you in understanding the popularity of video marketing, as you will find different videos in your feed. Using video marketing for promoting your brand is not something very difficult as you just need a good story and an intelligent way of narrating it to the audience. It should have a message to appeal to the audience and then only your brand will become successful.

Podcasts too have become quite popular in recent times and are growing to become a powerful tool for marketing.