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SASSY SHOP WAX– SEO Case Study

How SASSY SHOP WAX Increased Its Revenue By 280% Via SEO in Just 18 Months
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SASSY SHOP WAX– SEO Case Study

Business Name:-  Sassy Shop Wax Ltd

Business Address:-  Unit 11 Vertex Park, Bristol, BS16 7LB

Contact Person:-  Keely Parsons

Business Phone:-  0117 403 1267

E-Mail:-  customercare@sassyshopwax.com

Background

This site was getting less traffic when we started the work in June 2019. The website design was good but the SEO Optimization had not done well. We got the project on board in June 2019 and this is the traffic report of June 2019 (When we had received the project in hand)

Total Traffic: 2,862 Users

SEO Traffic: 580 Users

The Challenge

  • Fix issues of the website and make the website search engine friendly
  • Maximize visibility
  • Improve user experience
  • Increase visitors on the website
  • Rank some most competitive keywords
  • Keep website safe from any Google Penalty
  • Remove toxic backlinks.
  • Improve page speed.

The challenge was to increase the ranks of internal pages and promote the keywords and products to get good sales and customers.

The Strategy

  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and organizing the site’s content
  • Create URL strategy to take advantage of established value
  • Competitor Analysis and Monitoring
  • Well Research, Planning and Execution

Initially, Our SEO professionals started with a SEO audit and understand/note the website visibility, speed, indexed pages, and keyword rankings in the search engines. After audit of the website, we conducted the competitor analysis to identify the most frequently used keywords.

On other hand we had started work on Page speed and other user friendly approaches in terms of design and development. We have researched keywords and suggested client to their review and selection. After approval of the keywords we have implemented those keywords in Meta tags, image tags and website content. We have then created new sitemaps and robots file and updated to the website. We have created Google Analytics and integrated with the website. We have created Google Search Console and integrated with the website.

After fixing all theOn page issues of the website, we started to create quality back links through social bookmarking, forum postings, and content posting. We have done local citations with name, address, working hours, and customer reviews.

Skill Sets Used

On Page Activities like Meta Titles, Meta Descriptions, Alt Tags, Sitemaps, Robots, Heading Tag, and other technical On Page Analysis

Off Page Optimization like Social Bookmarking, Blog Commenting, Forum Posting, Local Citations and other different SEO backlinking activities

Content creation, posting and optimization

Website Page Speed Optimization, Responsive Website, etc..

Google Analytics & Search Console Works

Results

Total Traffic: 29,883 Users:
SEO Traffic: 9,725 Users:

Keywords Ranking:

S. No.KeywordsOpening Status(1-Jan-2019)Current Ranking(30-june-2022)
1Wax MeltsNOT in SERP7
2Wax MeltNOT in SERP9
3Best Wax MeltsNOT in SERP5
4Best Wax Melts UKNOT in SERP3
5Strong Wax MeltsNOT in SERP3
6Snow PixieNOT in SERP22
7Wax Melt BurnerNOT in SERP32
8Electric Wax BurnerNOT in SERP23
9Wax Melt Segment PotsNOT in SERP4
10home fragrance sprayNOT in SERP90
11room fragrance sprayNOT in SERP35
12Wax Melt Fragrance OilNOT in SERP21
13Wax Melt TubsNOT in SERP3
14Candle Wax Melters UKNOT in SERP9
15Candle Melt BurnerNOT in SERP61
16electric wax melt burnerNOT in SERP22
17Strong Wax Melts UKNOT in SERP9
18best scented wax meltsNOT in SERP9
19Whipped SoapNOT in SERP21

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